Thursday, 4 February 2021

The quick choice might be a choice-overload avoidance strategy

Making a choice quickly might appear effortless, but research that measured cardiovascular responses in the moment of making a choice, rather than after-the-fact, suggests that the apparent swift certainty might instead be a defense from having to think too deeply about the choices being presented to them.

source https://www.sciencedaily.com/releases/2021/02/210203144521.htm

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