Social media users opt for new privacy haven, study finds

Does it feel as if social media is becoming less social? The increasing number of brand ads and paid placement by influencers, as well as polarized public posts on various issues, is forcing more users to opt for private chats and groups, according to a new University of Michigan study. The findings appear in Social Media + Society.

source https://phys.org/news/2024-10-social-media-users-opt-privacy.html